BOQ

12,000 warm contacts. One system. $7.8M MRR by month 12.

Brad Poirier x Online Optimisers x Tony O'Connell. The empire starts here.

Live Brief
The list
12,000

Warm contacts in Brad's personal network. Fibre-install clients, referrals, and prior inquiries across Canada. Never monetised. Until now.

The List
2 STREAMS
Install-attached conversion (10%) + cold-list reactivation (8%). Two parallel funnels, one back-end system.
$1k - $2.5k / mo
Per client across three product tiers. Marketing upsells layer on top. Average blended ARPU rises to $1.7k by month 6.
5% CHURN
Base-case monthly retention assumption. Chatbot-first product has near-zero manual support overhead - churn stays predictable.

Three parts. One flywheel.

Brad
Referrer + $4k/mo Recurring Client

The list, the trust, the installs. 22-year Air Force comms background. PT Corp delivers fibre to national carriers. Brad's network converts because it's already warm - these are real relationships, not scraped leads.

→
OO
Product + Sales

Builds the chatbot, runs the onboarding, writes the copy. Recurring delivery handled end-to-end. Brad's list converts through OO's funnel - fully automated months 1-6, Philippines support layer from month 4.

→
Tony
Infra

NanoClaw runtime. Cloudflare Workers + D1 + Stripe wallet. Every chatbot deployed runs on Tony's stack. 99.9% uptime at any scale. No servers to maintain, no scaling surprises, no ops overhead.

Base case. Not the ceiling.

Month 1 - early adopters only
M1
81 clients
$80k MRR
Month 3 - referral loop active
M3
405 clients
$586k MRR
Month 6 - Philippines support kicks in
M6
1,602 clients
$2.31M MRR
Month 9 - upsell adoption at 30%
M9
3,368 clients
$4.85M MRR
Month 12 - 6 humans, 5,400+ clients
M12
5,424 clients
$7.81M MRR
Month-12 ARR run-rate by scenario
Downside
~$15M
ARR at month 12
Base
~$94M
ARR at month 12
Upside
~$160M
ARR at month 12
Ceiling
~$240M
ARR at month 12

Month-12 ARR run-rate, not year-1 collected. Year-1 collected base case: ~$25-35M. Scenarios vary by list conversion rate, churn assumption, and upsell adoption. Full model in the 25-doc research pack.

What each client pays for.

Tier 1
$1k/mo
Chatbot-first entry point
  • Custom chatbot deployed on their site
  • 15-niche FAQ + lead qualification
  • Booking integration
  • Stripe payments in-chat
  • URL-paste onboarding - live in 48 hours
Tier 2
$1.5k/mo
Chatbot + voice
  • Everything in Tier 1
  • AI voice agents on inbound calls
  • Transcribes, routes, and escalates calls
  • After-hours coverage automated
  • Call summaries into CRM
Tier 3
$2.5k/mo
Full AI receptionist
  • Everything in Tier 2
  • Outbound follow-up sequences
  • Monthly performance report
  • White-labelled under their brand
  • Priority support SLA
Marketing upsells sold in-chat. SEO content, backlinks, ads management, Google Business Profile, review generation. Average +$700 per client per month. 30% adoption projected by month 9.

100% automated onboarding months 1-6. Philippines support layer activated at month 4. By month 12: 6 humans serving 5,400+ clients. The ratio is the product.

Three things. That's it.

1
Brad sends 10 names from the list. We deploy 10 bots. You keep what it generates.
2
Tony confirms the 15 infra questions. We build on his stack.
3
Tomas screenshares the deck on the next call.
View the full deck → Explore all 7 ICPs →

Full plan, 25+ docs, 31 live URLs, all 16 strategy tiers: boq-docs.pages.dev